More Than Just an Ad Agency.

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about us

Phenix Branding is a professional services organization dedicated to developing your business by using the power of branding. Our name may be new to you, but it carries more than 25 years of industry experience in growth strategy, branding expertise, and creative problem-solving. We are more than an ad agency … much, much more. 

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Shared Values

Mapping the
Adventure

We’re squad of agile, business strategists who can move your sales in the right direction … up! We follow unique paths and think differently. Your core mission is our business.

Authentic
Practitioners

Why do we focus on the active, outdoor industry? Because that is who we are. Hunters. Fisherman. Hikers. Skiers. Paddlers. Climbers. Adventurers. Outdoor lovers. We understand your customers because we are your customers.

Meaningful
Execution

Great businesses are fueled by passion. We get this. It is our intent to not merely serve but to empower your organization to achieve excellence. We are the source of where the real work begins.

Guided by
Advocacy

We advocate for what is important to us; a healthy environment for today and future generations. That advocacy extends to you and your mission. Count on it.

Harnessing
Purpose

We are driven to help your brand rise and make the world better. Whether you’re an upstart looking to expand, transitioning out of the entrepreneurial stage, or an established company trying to rediscover your mojo, we will align your brand and operations with your purpose.

WE ARE WHAT WE DO.

Come see what authentic branding can accomplish for your organization.

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Services

We are a professional services organization dedicated to developing your business under the overarching theme of branding and representing the active, outdoor industry. Healthy business development and brand standards are fortified by the four cornerstones of our practice: 1) Continuously identify your strengths weaknesses, opportunities, and threats, 2) Define our tasks, 3) Execute those tasks, and 4) Measure key performance indicators.  
Business and
Brand
Strategists

More than a label, your brand is your company’s dedication, determination, sweat equity, and good time. Internal growth, operations, culture, quality management, and processes work together to generate a superior product, engaged staff, and loyal following. You get a strong brand and a stronger bottom line. With us, prepare to rise. Industry Research. Assessment. 
Industry Research. Assessment. Identity Development. Internal communications. Sales/Marketing/Operations Alignment. Messaging.

Marketing
Specialist

The rules have changed. Sales funnels are inverted, purchase cycles are longer, analytics and communication channels are always evolving. The right process with stand-out messaging and delivery cultivate quality connections with interested buyers and influencers. We’ve got this. 
Market Analysis. Persona Development. Website Development. Analytics. Content Audits. Content Distribution. Campaign Coordination.
Style Consistency

Social
Media
Guides

Social media flows through nearly every aspect of the modern purchase cycle. Ignore it and be at the whim of its temperamental current. Fail to respect it properly and it will respond accordingly. Not only do our social media guides understand the nuanced art and science of navigating this challenging and dynamic terrain but they will make it work in your favor. Campaign Development and Implementation.  Search Optimization. Engagement Measurements. Research Audits. Reputation Monitoring.

Design
Architects

Colors, texture, tone, typeface, and imagery make design responsible for that critical first impression. We make design memorable for all the right reasons.
Market Analysis. Persona Development. Website Development. Analytics. Content Audits. Content Distribution. Campaign Coordination.
Style Consistency

Creative
Writers

Our content writers know the outdoor, active, lifestyle because they live it. It is their essential fuel for creativity. Match that with their ability to research, report, and edit while understanding marketing strategy and you have access to a package of
rare talent. 
Articles. Advertorials. Blogs. Catalogs. Brochures. Print Ad Copy. Email Marketing. Taglines. Success Stories. Websites.Creative Briefs. Press Releases. Packing Copy. Voice-Over Scripts.

Visual
Communicators

The rules have changed. Sales funnels are inverted, purchase cycles are longer, analytics and communication channels are always evolving. The right process with stand-out messaging and delivery cultivate quality connections with interested buyers and influencers. We’ve got this.
Market Analysis. Persona Development. Website Development. Analytics. Content Audits. Content Distribution. Campaign Coordination.
Style Consistency

Media
Managers

With abundant choices available today, how do you determine the right media cocktail that will appeal to your audience? And what are your strategies for managing the media outreach and feedback that go along with it? We know your industry, where your customers hang out, and how they want to be treated. 
Buying. Negotiations. Contract Development. Scheduling. Research. Optimization. Reporting and Analytics. Reputation Management..

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A Feral Life

Take Me Exploring.

The outdoors and wild places are more than a location. They are a philosophy accessible only by those with the temerity to explore and challenge their minds through the wisdom of the natural world. Here you will find the tools and inspiration you need to sharpen your game and find greater meaning as a human and business owner driven to live a feral life.

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Get in Touch

We understand your requirements and will respond quickly.
Contact Us

Rochester, NY p: 585-738-7638

e: info@phenixbranding.com